Why I Started Fruit Klub

For more than 20 years I've travelled around Australia teaching workplaces about the four Fruit personalities.

I've watched thousands of people suddenly understand each other. Teams communicate better. Families stop arguing about the same things. Couples realise they're not trying to annoy each other—they just see the world differently.

And every time I left a conference I had the same thought.

Why should this only be for people whose employer pays for it?

The truth is, understanding people shouldn't start when you're 40.

It should start when you're choosing friends, navigating relationships, moving into share houses, dating, studying, starting your first job and figuring out who you are.

So I decided to take everything I'd learned and build something completely different.

No corporate language.
No boring personality reports.

Just a fun quiz, colourful Fruit personalities, digital downloads that actually make sense, and socks that make people smile every time they look down.

People often ask why, after building a successful corporate business, I'd start an online brand from scratch. The answer is simple. I’ve seen how this knowledge helps change lives—and I want to reach people before life teaches you the hard way. Also, I’m a Mango, and I get bored without something fun to do.

My hope is simple.

That you'll discover a little more about yourself, understand the people around you a whole lot better, and realise that different doesn't mean difficult.

Because life gets easier when you stop trying to change people—and start understanding them instead.

Welcome to the Klub.